1. Account Profile
Bio reads: "Propfirm Specialist · Execution Coach · SSMT · FRACTAL · C2 · C3 TRADER." Several of those terms map directly to FundingPips' product/program naming. He has actively posted at least one FundingPips giveaway reel (/reel/DViikRUjEYv/), so he is almost certainly an existing FundingPips affiliate (~75% confidence; verify via his link-in-bio before signing).
Competitor entanglement is the single biggest pricing input. It's a bigger lever than follower count or engagement rate.
2. Engagement Quality
Sample Reel A
8.9% ER
2,306 likes / 69 comments
Sample Reel B
4.5% ER
1,153 likes / 25 comments
Finance-niche "strong" benchmark is >3–5%. He's at or above on most reels. Estimated avg reel reach for his tier with this ER: 40K–100K views (algorithm pushes finance content well past followers). Variance between reels is real — some hit, some don't.
What's actually unique vs the prop-firm IG cesspool
- Posts ICT/SMC trade breakdowns and "challenge passed" proof, not Lambo bait → high-intent buyer audience
- Positioned as an execution coach, so audience is people actively trying to pass challenges — your exact buyer
- Already converts to challenge purchases (FundingPips wouldn't keep him otherwise)
- Specialist (props only) — a 26K specialist beats a 200K generalist for this funnel
Risks
- FundingPips entanglement — anything Verodus pays partially overlaps with their mindshare
- 26K is small in absolute terms. A great month is ~600–1,200 site visits
- His "C2/C3" lingo maps to FP's SKU naming — audience needs re-education on Verodus product names
3. Pricing Math
CPM-based floor (2026 industry benchmarks)
- Micro finance reel base: $1,500–$3,500
- 3 Reels + 4–6 Stories per month → $5K–$12K/month at rack rate
- Niche premium for prop trading: already baked into above
- Exclusivity premium (50–100%): not realistic to demand — he won't drop FundingPips
Sanity check on $3K/mo fixed
- 3 reels × ~60K avg views = 180K impressions
- ~$17 effective CPM — cheap for finance, fair for tier
- 1% CTR → 1,800 visits → 3% checkout conv at avg $120 evaluation → ~$6.5K gross revenue/month
- Fixed pays for itself before commission kicks in
4. Recommended Offer — 3-Month Pilot
| Component | Amount | Why |
|---|
| Fixed fee |
$2,500–$3,000 / mo
($7.5K–$9K total) |
Pays for time/production, signals seriousness, keeps Verodus in the same retainer band as FundingPips so he doesn't drop us |
| Deliverables |
3 Reels + 4 Stories + 1 link-in-bio slot / month |
Reels are the unit that actually converts |
| Affiliate commission |
20% on first purchase, lifetime on renewals; 25% if attributed revenue > $25K/mo |
Aligns him with Verodus's outcome; he can earn far past the fixed fee if real |
| Custom promo code |
5–10% off for his audience |
Trackable, lifts conversion, clean attribution |
| Funded-trader SPIV |
+$50 bonus per trader who passes Phase 1 |
Makes his "challenge passed" content (his best genre) directly monetizable on Verodus |
| Exclusivity |
None demanded |
Unrealistic. Instead require first-mention / pinned mention in 2 of 3 monthly reels |
| Usage rights |
+30% if whitelisting for Meta paid ads |
Standard markup |
Total cash exposure for 3 months: $7.5K–$9K + variable commission. Worst-case loss is ~$9K. Best case: 50–150 funded-trader signups.
5. Walk-Away Lines
- Walk He asks > $5K/month fixed — CPMs don't clear at his reach
- Red flag He demands fixed-only, no commission — means he doesn't believe his own audience converts. Counter with $1,500/mo + 30% commission
- Walk He won't accept a custom promo code or UTM link — likely double-dipping with FP on the same posts
6. Expected Counter-Offer
Expect him to ask for $4K–$5K/month + 25–30% commission. Reasonable middle: $3,500/mo fixed + 22% commission + the SPIV. Still under $11K total cash for the pilot. If he sells, renew at flat $4K. If he doesn't, $11K is cheap data on whether his audience moves on Verodus.
7. Contrarian Angle Worth Considering
Instead of competing with FundingPips for his promotional slots, offer him a creator/coach role: small monthly retainer ($1,500) + free funded account + 25% rev share + co-branded "Ahmed's Edge" challenge variant. Higher upside, harder to negotiate, only worth it if he stays relevant 12+ months. The5ers and FundedNext have done versions of this.
8. Verification Checklist Before Signing
- Open
/reel/DViikRUjEYv/ on his account — check for #ad, #partner, paid-partnership label, or FP affiliate link in bio
- Check his link-in-bio (Linktree/Beacons) for FP referral URLs — dead giveaway
- Search his last 30 posts for
@fundingpips tags or FP discount codes
- Ask him directly: "Are you currently under contract with another prop firm?" Get it in writing
- Request his last 30 days of IG insights screenshot — average reel reach, not impressions
